Jewellery boutique SHINE entrusted the design of its new design concept store in the Grand Hotel Kempinski in Riga to Neoklasika’s interior designers. SHINE’s new design concept stems from the story of a self-confident and contemporary personality who is aware of her desires and ambitions.
Each item of jewellery in the boutique is special just like a customer proficient in the art of glistening. In the salon’s premises, customers can view and find the accessories best suited to them - an item of jewellery that underlines their personality and maturity.
The interior is characterised by an urban glow, typical of both the city and its residents. These combined elements form a harmony between a gamma of velvety light grew and gold and silver tones and rich colour details, which are reflected as accents in the interior. The warm grey tones generate the image of a stylish salon, but the black colour accents remind one of elegance, refinement and the powerful nature of city dwellers. In contrast, the tonality of the soft furniture accents reflects the ruby red tones of precious metals.
The interior’s warm, glistening and pleasant atmosphere is enhanced by the specially adapted lighting, which highlights the materiality and ornateness of the jewellery on offer. In order to create a light and evanescent overall visual image, the salon’s furniture design consists of lightweight metal and glass structures, light colour tones and silvery golden colour details.
